Competition in the luggage market is increasingly encouraging

Large international brands of luggage and bags have entered China one after another. The price and profit of top international brands are high, and their market share is also expanding. Domestic brands are more concentrated on the shallow level of prices and channels. They have a large market share but very low profits, and they can only win by volume. The mid-end is a small number of mid-to-high-end brands, but these brands lack personality and appeal, and cannot resonate with consumers' deep emotional resonance; the homogeneity of products is serious, and everyone seems to be competing on the same single-plank bridge.
The general trend of e-commerce

E-commerce transaction costs are low and efficient. Buyers and sellers conduct business activities through the Internet without intermediaries, which reduces the relevant links in the transaction. Sellers can conduct product introduction and publicity through the Internet, avoiding a lot of costs such as advertising and distributing printed materials under traditional methods. The traditional trade platform is the ground store, and the e-commerce trade platform greatly reduces the rent of the store. The network can gather the power of people, and easily gather a small amount of demand from various companies to place orders with manufacturers, so that the settled manufacturers can not only increase sales, but also accurately produce. Whether a wholesaler or a retailer, it is a wise choice to enter e-commerce as soon as possible.
Hypermarkets are sought after

Not everyone will like to trade online. The traditional market will still have a certain share, but reform is urgently needed. As shop rents, transfer fees, and operating costs are getting higher and higher, shopping malls are becoming more and more scarce and difficult to find. Some communities with a strong commercial atmosphere have gradually entered the attention of retailers, opening up large-scale stores in luggage city just like the KFC model. Then use the advantages of rent and transfer fees to integrate marketable goods in the local market, and then use favorable conditions such as the periodicity of the arrears of goods payable and complete services and management to win the market.